We're on a mission to empower, train and equip brand builders to thrive.
About our workshops
Our workshops have been developed from over a decade of experience developing and growing brands. These workshops are designed to help entrepreneurs and small businesses go from surviving to thriving. Whether they have not established their brand or need help growing and gaining momentum, our workshops are designed to help entrepreneurs wherever they are at.
If your organization has a specific mandate, we can tailor our workshops to support your area of focus as well.
Impactful organizations we've worked with
We have mentored and trained over 500 founders from these organizations.
What we've seen entrepreneurs need to thrive
Be Different
In a crowded market, blending in is the fastest way to be overlooked. Standing out is not about being louder. It is about being meaningfully different.
Clarity on what makes your product unique is what earns attention and shelf space.
Be Specific
Trying to appeal to everyone makes it harder for the right people to recognize you. Growth comes from solving a clear problem for a clearly defined audience.
Communicate Clearly
You only have seconds to capture attention on packaging, online, or in store. If people do not quickly understand what your product is, who it is for, and why it matters, they move on.
Be in the Right Places
Growth is not about being everywhere. It is about being where your customers already shop and discover new products. Physical stores, online platforms, and local channels all matter, but only if they align with your audience.
Have a Clear Plan
Without a roadmap, it is easy to get stuck reacting instead of moving forward intentionally. A clear plan helps you prioritize what matters most and avoid wasting time and resources.
Keep Moving Forward
Momentum comes from action, not perfection.
Successful brands test, learn, adjust, and keep going.
How we help entrepreneurs thrive
Mindset
Cultivating a resilient and determined mindset with healthy habits that will prepare and strengthen you for the journey ahead.
Strategy Training
We equip you with the strategic thinking and methods that will map a clear, focused path to accomplish your goals.
Tools & Templates
Built to save time, reduce overwhelm, and help founders look professional from day one.
Skills Training
We don't just teach strategy, but help founders gain the skills they need to implement their strategies.
Ongoing Guidance
We're there to provide ongoing guidance at every stage from building to scaling.
Our Thriving Brand Framework©
and topics we cover
Built from a decade of branding experience, we’ve created a step-by-step framework that saves time and gives you a clear path forward to thrive.
01
Brand
Strategy + Design
Become clear on who you are, what you do and who you’re for.
Topics:
• Brand Strategy
• Personal Branding
• Business Branding
• Storytelling
• Ideal Customer Persona
02
Systems
Website + Marketing
Dive deep to establish the systems that will support your growth.
Topics:
• Website Strategy
• Systems Strategy
• Customer Journey
• Marketing Systems
03
Growth
SEO + Content Marketing
Be visible, give value, and show up consistently, build trust and see growth.
Topics:
• Growth Marketing Strategy
• Social Media
• Email Marketing
• Content Creation
• SEO
04
Momentum
Campaign Marketing + Sales
Become hyper-focused and gain momentum towards your vision.
Topics:
• Campaign Strategy
• Accelerated Lead Generation
• Strategic Partnerships
• Ad Strategy & Tools
• Sales Pages & Funnels
How we tailor our workshops to your organization
01 Tailored to entrepreneurs at every stage of their journey
Starting
You’re in the early stages, developing your idea, creating your brand, and preparing to launch.
Growing
Scaling
02 Tailored to your mandate
Women-led
Black-owned
Technology & Innovation
Indigenous or Métis
Food & Agriculture
03 Flexible options for your organization
01
Choose a single workshop
Looking to address one specific challenge or topic?
You can pick from any single workshop we have below.
02
Choose one of our 4-part series
Our 4-part series are thoughtfully designed around four key stages of business growth: Brand. Systems. Growth. Momentum. Each workshop builds on the previous one, equipping participants with practical tools, clarity, and direction at every stage.
Includes 1 month of group mentorship after the workshop.
03
Build your own multi-part series
Interested in going deeper than four sessions?
Want to combine topics across all stages of business?
We can design a customized workshop series aligned with your organization’s specific goals, industry focus, and member needs.
If you're looking for a workshop outside of our options, send us a message.
Our curated workshop series
Vision to Thrive
Our prequel workshop to bring excitement and alignment for the program ahead
About the Workshop
Vision to Thrive is the first step on your journey to thrive. Through our Vision to Thrive framework, you will define where you are now, cast a compelling vision for the future, and turn that vision into focused priorities and next steps.
Outcomes
- A clear and compelling vision for the future
- Greater alignment around what matters most
- Identified barriers that may be holding you back
- Focused priorities and practical next steps
- Renewed confidence, energy and momentum
01
Brand Builder Workshop Series
Who it’s for:
- Startups creating a brand for the first time
- Founders rebranding or repositioning their business
- DIY business owners who need expert guidance to get it right
Workshop 01
Brand Strategy
Workshop 02
Brand Development
Learn how to customize one of our template kits, shaping your verbal identity (tagline + messaging) and creating a cohesive visual identity (logo, colours, fonts).
Brand Review Sessions
Workshop 03
Communicating your Brand
Workshop 04
Market-readiness
Bring everything together by preparing your brand for launch, activating your new messaging, visuals, and communication tools so you can show up consistently and confidently.
Outcome
Participants will come away with a brand that helps them get started on the right foot while they find their place in the market.
Bonus: Group mentorship 1 month after for support
Capacity
10 – 15 businesses
(2 people per business)
Additional seats are available upon request
02
Website & Marketing Systems Workshop Series
Who it’s for
- Founders who feel scattered or overwhelmed by DIY tools
- Startups building their first website or revamping an outdated one
- Businesses preparing to scale and needing better workflows
Workshop 01
Systems Strategy
Understand the core systems every business needs: website, marketing, and sales, and map your customer journey from first touchpoint to conversion.
Workshop 02
Website Framework & Wireframe
Learn how to structure your website for clarity and conversions using proven frameworks, and build your homepage wireframe step-by-step.
Workshop 03
Marketing Systems Stack
Explore the essential tools and automations that streamline your marketing, from email to CRM to lead capture, so your systems work even when you’re not.
Workshop 04
SEO Foundations
Learn the fundamentals of search engine optimization, including keywords, on-page structure, and content planning, to help your website get found by the right people.
Outcome
Participants will leave with a clear website structure and streamlined marketing systems that make their business easier to run and ready to grow.
Bonus: Group mentorship 1 month after for support
Capacity
10 – 15 businesses
(2 people per business)
Additional seats are available upon request
03
Growth Marketing Workshop Series
Who it’s for:
- Businesses with a brand + website already in place
- Founders needing consistency in content, marketing, and audience engagement
- Entrepreneurs who want a clear content plan instead of guessing
Workshop 01
Content Marketing Strategy & Plan
Build a simple, effective content strategy and plan that helps you attract the right audience and stay consistent without burning out.
Workshop 02
Content Marketing Sprint
Roll up your sleeves and create real content using AI-powered tools and templates, leaving with ready-to-use posts and a repeatable workflow.
Workshop 03
Email Marketing
Learn how to build your list, nurture subscribers, and create email sequences that educate, build trust, and drive meaningful action.
Workshop 04
Social Ads & Promotion
Get a clear introduction to paid ads and promotional strategies, learning how to boost visibility, test audiences, and drive results on a small budget
Outcome
Participants will walk away with a focused content plan and marketing strategy that helps them consistently attract, nurture, and engage their audience.
Bonus: Group mentorship 1 month after for support
Capacity
10 – 15 businesses
(2 people per business)
Additional seats are available upon request
04
Momentum Workshop Series
Who it’s for:
- Businesses preparing to scale or launch new offers
- Founders who want better sales processes and predictable revenue
- Entrepreneurs wanting to activate partnerships and accelerate growth
Workshop 01
Campaign Strategy & Framework
Learn how to design simple, effective marketing campaigns that build excitement, drive action, and support your sales goals.
Workshop 02
Campaign Sprint
Use proven templates and guided exercises to create your next marketing campaign, complete with messaging, content ideas, and rollout timelines.
Workshop 03
Sales Strategy & Framework
Understand the components of a strong sales process, including offer clarity, value communication, and customer decision-making pathways.
Workshop 04
Sales Sprint
Build your sales assets, sales page outline, key message points, follow-up scripts, and walk away with a ready-to-implement sales system.
Outcome
Participants will leave with a practical sales and campaign strategy that turns interest into action and creates predictable momentum in their business.
Bonus: Group mentorship 1 month after for support
Capacity
10 – 15 businesses
(2 people per business)
Additional seats are available upon request
Other workshops we offer
Individual Workshops
Holiday Marketing
This workshop is designed for entrepreneurs and their teams in all industries, not just retail, to get the most out of this season of opportunity while standing out in the noise.
Packaging Design & Compliance
Pitches that Connect
Looking for something specific?
Beyond our core sessions, we also offer custom talks tailored to your unique needs. Whether you’re looking to clarify your ideal customer, map out your customer journey, refine your brand architecture, or align your internal team, we can build a session that meets you where you are.
If it’s brand-related, we’re here to help you explore it from every angle. Let us know what you’re working through, and we’ll create something impactful, relevant, and actionable.
Workshop Experience
Tools, templates and worksheets for the workshop
Each session includes professionally designed worksheets and frameworks to guide participants through the process and support implementation after the workshop.
Live in-person or virtual interactive training
Delivered in person or virtually, our workshops are highly interactive and tailored to your founders. Participants can ask questions, work through challenges, and apply concepts in real time.
1-month free group support after the workshop
Every workshop series includes one month of group mentorship to help participants implement what they learned, stay on-track, and maintain momentum.Learn More
Created and instructed by experts and founders of Guide
Throughout over a decade of experience in developing brands, speaking engagements, workshops, webinars, and countless consultations. We’ve excited to share our industry secrets to help your founders thrive.
Hannah Wheeler | Co-founder & Brand Consultant
Bio
Hannah Wheeler is the co-founder and Brand Strategist at Guide. With over 13 years of experience in branding, marketing, and strategic communications, she has helped organizations across Canada uncover what makes them unique and build brands that grow with purpose.
Through Marketing Camp, Hannah guides participants in building practical marketing strategies that create focus, strengthen decision-making, and lay the foundation for long-term growth.
Donovan Wheeler | Co-founder & Implementation Consultant
Bio
Donovan Wheeler is the co-founder and Implementation Specialist at Guide. He specializes in turning strategy into practical systems, helping businesses simplify marketing, improve efficiency, and implement tools that support sustainable growth.
Throughout Marketing Camp, Donovan helps participants build marketing workflows, leverage AI, and connect the systems that make consistent marketing easier to manage.
What our partners & participants have achieved
Through our method and training, businesses have experienced:
Increased brand awareness and recognition
Stronger trust and credibility in the marketplace
More focused teams aligned with a clear vision
Revenue growth from five figures to seven figures within 1 year following our training and methods
Secure a tour stop for your organization
Booking Details
We are booking a small number of dates nationwide.
Duration: 2 hours (per workshop)
Day: Tuesdays or Thursdays
Time: Flexible for your organization
Included: Instructor, worksheets & templates
August
8 spots available
September
9 spots Available
October
9 spots Available
November
8 spots Available
December
8 spots Available
January
8 spots Available
February
8 spots Available
March
8 spots Available
What can you expect?
Clear path to help you reach your goals
Brand that captures the essence of your company and the hearts of your customers
Packaging that gets you on and off the shelf
Confidence and tools to market your brand
Systems set up to support your growth
Support to help you stay on track
What our participants say
We participated in Guide marketing bootcamp and have received immense value in terms of strategies and methods to communicate with our audience and build our brand. Thanks Guide team!
“I had the opportunity to participate in the Brand Accelerator Bootcamp offered from Guide. Guide worked with me to brand our chiropractic office social media! I was able to learn new marketing tips and new programs. After I was finished the Bootcamp I still have monthly check-ins with them. They helped me out when I had questions and stuck on what to do next. I would highly recommend Guide!”
We attended their Brand Accelerator Bootcamp and it is a must for every small business. As they teach how to run a marketing campaign for a small business. Their professional, helpful and caring as they taught us and continue to help is why I would recommend them to anyone looking to enhance their business.
Use one of the options below to reserve your spot and we will send you the next steps for booking.
Option 1: Book a meeting
Book a consultation with our team. Pick a time that works for you and meet us online. Use the Calendly widget below to book your spot.
Option 2. Send us an email
Fill out the form below, and we will reach out with pricing details and booking next steps