Guiding your on your Journey to Thrive
Discover and define a clear path to achieve sustainable growth.
See how Identity, Systems, Growth, and Momentum work together.
Know what needs attention now and what can come next.
Turn insight into clear plans that support the larger business goals.
Guide decisions, teams, and clients with a framework you can use repeatedly.
October – December
Group Virtual or
Private In-Person
Spots limited; save your seat today.
January – March
Group Virtual or
Private In-Person
Spots limited; save your seat today.
You support business owners at different stages and are expected to help them find the right path forward. You need a practical way to see the whole business, ask stronger questions, and turn each conversation into clear direction.
You understand the organization, the brand, and the work already in motion, or you’re bringing it in-house for the first time. Your role is to bring brand, marketing, digital systems, and sales into one direction the team can understand and act on.
A thriving brand is shaped by more than its identity or marketing. The Thriving Brand Method helps you understand how every area works together and where attention will create the greatest impact. Inside each module, we will assess, strategize and plan to build your roadmap forward
Understand where the brand is strong, where it is stuck, and what is shaping the result.
Connect every area around shared goals and one defined direction.
Turn the strategy into clear priorities and plans people can act on.
Become clear on who you are, what you do and who you’re for.
Dive deep to establish the systems that will support your growth.
Be visible, give value, and show up consistently, build trust and see growth.
Become hyper-focused and gain momentum towards your vision.
Clarify the purpose, vision, values, and strategic direction that guide the brand.
Define how the brand should look, sound, and communicate to create a clear and consistent experience.
Identify the people and organizations most likely to value what you offer, buy, return, and recommend you.
Clarify what makes the business meaningfully different and shape offers that customers understand and want.
A defined brand foundation that guides decisions, strengthens communication, and gives customers a clear reason to choose you.
Establish the priorities, processes, and ways of working that keep the business aligned and moving forward.
Map how people discover, evaluate, buy from, and continue engaging with the business.
Plan a website that clearly communicates the brand, supports the customer journey, and contributes to business goals.
Define the tools, workflows, and repeatable processes needed to make marketing more consistent and efficient.
Define how marketing will support the larger business goals and create meaningful growth.
Set clear objectives and determine where time, budget, and attention will create the greatest impact.
Choose the right places to show up and plan content that attracts attention, builds connection, and encourages action.
Help the right people find the business, stay engaged, and build confidence over time.
Define the opportunities, priorities, and actions that will keep the business progressing toward its next stage.
Create clear ways to attract potential customers and move them into a meaningful relationship with the business.
Identify relationships and collaborative opportunities that can expand reach, build trust, and generate new business.
Plan campaigns and conversion pathways that turn interest into action, sales, and measurable results.
Upon completion, you’ll receive an official Thriving Brand Certificate of Completion, recognizing the strategic knowledge you’ve gained, the work you’ve completed, and your ability to apply the Thriving Brand Framework within your organization, with the businesses you advise, or through the clients you serve.
The Thriving Brand Framework was developed through more than a decade of helping organizations clarify their brands, strengthen their systems, and create plans for sustainable growth. You’ll learn the same strategic process we use to uncover challenges, establish priorities, and help clients move forward with confidence.
Hannah Wheeler is the co-founder and Brand Strategist at Guide. With over 13 years of experience in branding, marketing, and strategic communications, she has helped organizations across Canada uncover what makes them unique and build brands that grow with purpose.
Through Marketing Camp, Hannah guides participants in building practical marketing strategies that create focus, strengthen decision-making, and lay the foundation for long-term growth.
Donovan Wheeler is the co-founder and Implementation Specialist at Guide. He specializes in turning strategy into practical systems, helping businesses simplify marketing, improve efficiency, and implement tools that support sustainable growth.
Throughout Marketing Camp, Donovan helps participants build marketing workflows, leverage AI, and connect the systems that make consistent marketing easier to manage.
Through our method and training, businesses have experienced:
"Our organization has worked with Guide in supporting entrepreneurs through educational presentations, workshops, and one-on-one mentorship opportunities. Through these engagements, they have consistently demonstrated strong facilitation skills, subject matter expertise, and a genuine commitment to helping entrepreneurs build confidence and capacity in their businesses."
"Immense value in terms of strategies and methods to communicate with our audience and build our brand."
"Hannah and DJ show their knowledge and passion not only through the content they provide but how they provide their information to clients. Content is easy to understand and reflect into clients own business which allows them to feel empowered that they can take on their own branding style for their business.."
"I am so blown away with how much my employee and I learned."
"They also took broad marketing concepts and focused them on our specific circumstances as a non-profit and gave us practical ideas that we could implement immediately."
"Participants found the experience both grounding and inspiring, appreciating the balance of structure, creativity, and collaboration. The workshop helped bring clarity and alignment to their businesses, leaving a lasting positive impression."
"It is a must for every small business. I would recommend them to anyone looking to enhance their business."
"Their knowledge, dedication, ideas, expertise and advice have helped me become more confident in taking us to the next level!"
Journey to Thrive is Guide’s ongoing group coaching and community designed to help you continue building through live coaching, practical guidance, and a supportive community.
The Thriving Brand Course includes 3 months of access to Journey to Thrive to support you as you implement your plan.
